at home, at work, at play, on the go….

Portable ergonomic products that help us adapt to excessive sitting and technological lifestyles.  Designed to seamlessly integrate into your daily activities to reduce back pain, correct posture and exercise your core muscles.


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Eileen Corr

"I have had very significant discomfort for the past 10 years when sitting due to an L5 disc herniation and was hopeful this cushion would help. When you live in chronic pain, you will try anything that might help.  I recently tried putting the cushion on a wooden chair (as per Dr. Woods blog advice) and my life has changed! This cushion really works! I can now watch TV, use the computer and over the past month it has made a massive difference."

Henry Romaine

"I've flown back and forth across the ocean a bunch of times in the last couple of months and I take Foundation with me. I take it home on the weekends too so I sit on it when I'm having dinner, I sit on it when I'm working at home then I bring it to the office and I sit on it in the office too! I really think it's been an indispensable part of changing my alignment when I sit and has helped me maintain better spinal alignment."

Extreme Yoga

"Wonderful book. I thoroughly recommend this book to anyone interested in understanding how your body works and how your posture can make you feel better and live pain free. The author has an extremely exceptional talent of being able to write about a timely topic in an accessible way."

Dr. J. Zimmerman

"Posture issues? Health issues? You will be shocked to learn how these two topics go hand and hand. Today's society practically forces us into bad posture and ill health due to the cell phone and computer usage. I found this book to be very enlightening and extremely helpful."

Claire Scanlon

"So I finished the book last night, I was dying to get to the end. Whilst the title is about posture, I think the book gives people a completely fresh new perspective on how to manage their own health. The title is really good, but I think connecting back with the caveman or our ancestors is what this book is telling us. Are we rethinking posture, or have we just completely neglected it due to our obsession with screens?"


Author Dr. Lawrence Woods brings over twenty years of experience in this field with “Rethinking Posture”. A fundamental and explicit book in which primal movement patterns takes on a fresh novel meaning…

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